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Now that we are into week six, we have a pretty good understanding of International marketing. Discuss the breadth and scope of international marketing research.

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Answer two quetsions: each have one reference
question 1: Now that we are into week six, we have a pretty good understanding of International marketing. Discuss the breadth and scope of international marketing research. Why is international marketing research generally broader in scope than domestic marketing research.
question 2: Discuss how economic, cultural, legal, and other factors in the international environment affect advertising and promotional decisions?

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