Double space, 12 pt font times new roman, one inch margins.
This essay will only need 4 paragraphs. NO INTRO OR CONCLUSION. We will be discussing current communication habits and identify
three goals you have for improving your communication skills this semester.
Paragraph 1: This paragraph will evaluate and describe your current communication
habits. How would you describe yourself? Are you outgoing, shy, quiet, comfortable with
others? Do you like meeting new people or speaking in front of crowds? Do you use a lot
of filler words such as “like” or “um’? Are you organized or unorganized?
(I am more of a nervous public speaker who’s not too confident but would like to change that.)
Paragraph 2, 3, & 4: Each of the next three paragraphs should identify one goal you have
for improving your communication habits in this course. I chose to improve my verbal delivery, organizing skills, and participation in class. Do not say you want to improve your
communication but exactly how you want to. Do you want to become more organized
with outlines, etc? Explain where you currently are and what actionable steps you will do
to improve on those. Follow the outline to come up with your ideas and write it into a
In the upcoming several classes, you will begin working on your Explanatory Speech, which is intended to teach the audience about something that is related to your major or intended career. (This should be an important topic that you know about because of your experience and expertise, NOT a speech about your major or career.) To help you get started thinking about topics, take some time to think about and write your responses to the following four questions:
1. Identify three topics that you might choose for your explanatory speech assignment.
2. What do you think your audience already knows about each of your three topics?
3. What does your audience need to know about each of your three topics? Why would this be useful for your audience to know? What about this topic might be interesting or surprising?
4. Of these three topics, which one might make the best topic for a class speech? Consider what will be appropriate for the classroom situation, interesting and useful for your audience, and something that you have experience with or want to learn about.
For your initial post, you will choose between Topic 1 or Topic 2. For your responses, you can respond to your fellow students for either Topic 1 or Topic 2, ensuring a total of two responses.
Topic 1: World views, history, and family structures not only influence cultural practices, but also when a person is exposed to other cultural practices this influences a person’s opinion on whether this practice is practical, rational, and/or a correct behavior. For this assignment you will be required to research another culture’s (one you have not already researched) practices, beliefs, and values that you or others may consider irrational. Address all of the following in your main post:
Identify the perceived irrational cultural belief compared to your own culture.
Explain two deep structures that most of the culture’s practices, beliefs, or and/or values originate.
Describe the reasons commonly used to judge another culture’s practices, beliefs, and/or values. Express if these reasons are based on the culture’s deep structures.
Your main post should be an APA formatted thread, with 250-300 words, including two APA references.
Tomlinson outlines globalization as complex connectivity – a key idea throughout his essay. Per his arguments globalization is a multidimensional concept. Is this a fair assessment? Discuss your own ideas in conjunction with Tomlinson’s account.
Watch the video that describes the practice of neck stretching as performed by women in a Thailand refugee community.
Neck Stretching Practices
Consider how this practice, which is not common in Western culture, for example, is considered by women in this culture; consider the notion of intercultural communication competence and how that could affect your understand of the practice of neck stretching.
Identify a practice in your culture that you think someone from a different culture might find interesting. For example, in some Western societies, metal implements are implanted into the mouths of young adults and this results in the manipulation of teeth that sometimes results in pain. We call this braces and it is commonplace in the United States, but think of how another culture who is not accustomed to this practice might view and describe that event. How would you describe the practice you have identified to someone in a different culture? How do you think someone else might view it? After describing it, do you view the practice differently?
Video link below
Respond to one of the two prompts below. Your initial post should be about 200 words and directly respond to the prompt. Each initial post must make at least one reference to a reading, including the page number. Note that the 200-word limit is intended to keep your responses concise and focused on the topic. Verbosity will not be rewarded.
1. Analyze a media text of your choice using textual analysis, audience studies, or political economy.
2. When have you consumed a transmedia extension or storytelling? Across what media?
This Week: Media Matters + Convergence
Through the materials and assignments this week, you’ll be able to:
appreciate the need for media literacy requiring cultural knowledge.
recognize that all media are constructions representing a point-of-view.
value media consumption as a productive act of interpretation.
reflect on media as an everyday practice.
distinguish technological convergence from content convergence.
examine the forms and purposes of transmedia extensions.
Campbell, Richard, et al., “Cultural Approaches to Media Research.” (see in uploaded files)
Mikos, Lothar. “Television Drama and Transmedia Storytelling in an Era of Convergence.” (see in uploaded files)
Media Matters Video Supplement
“Good Ideas Deserve to be Found: A (Slightly) Life-Changing Story” (2022)
Meta is Facebook and Instagram’s parent company, and this music video-style ad extols the utopian effects of its apps. It starts off with pretty familiar claims about “infinite possibilities” and its benefits on personal fulfillment and actualization. Soon enough, however, it moves into claims I personally hadn’t seen in a social media ad before, especially how it helps foster, “A world where personalized ads help good ideas get found.” Wild. Of course, most representations of Meta’s data-sharing practices are decidedly less celebratory (https://www.washingtonpost.com/technology/2022/05/23/racine-zuckerberg-privacy/). Meanwhile, this Apple ad (https://www.youtube.com/watch?v=NOXK4EVFmJY) presents a different–but still utopian–claim about the internet: that it was bad (because of invasive data surveillance), but now it’s getting better (due to Apple’s iPhone data protection options).
“Welcome to the Internet” (2021)
Maybe you’ve already heard this Bo Burnham song. When considering a dystopian representation of the internet, I thought of supplying a clip from a documentary (https://www.youtube.com/watch?v=uaaC57tcci0), news segment (https://www.youtube.com/watch?v=xvmeizvQILc), or piece of fiction (https://www.youtube.com/watch?v=R32qWdOWrTo). Instead, I settled on Burnham’s depiction of the internet as “everything all of the time.” What specific complaints does he make of the internet, and what are its harms? Where do you agree? Where do you disagree? The whole Netflix special from which the song derives (Inside) is worth watching for his acerbic take on the internet, social media, influencer practices, and mediated communication. Is it dystopian cynicism or earned critique?
“What Are We Afraid Of? Societal Fears Reflected in Film” (2016)
Now You See It’s video essay adopts the mirror perspective of media (note the “reflected” in its title). Focusing primarily on monster, zombie, and supernatural movies, the video argues that expensive film productions must represent the public interest (in this instance, public fears) in order to recoup their tremendous budgets. While informative, note that discussions of mediamaker agency are absent from this video. Are mediamakers really relegated to merely reflecting larger social concerns?
“Murder Show” (2021)
This SNL sketch deals with the “true crime” genre (AKA a “murder show”). The humor derives from the seeming contradiction between its conventionally gristly plots and the banality of its consumption amongst the genre’s fans (here presented (https://www.theguardian.com/lifeandstyle/2019/aug/20/rachel-monroe-savage-appetites-true-crime-book-interview) as women (https://www.nytimes.com/2019/07/16/books/review/kate-tuttle-true-crime-women.html). We’ll talk about genre next week, so now I want you to focus how this representation connects to media and everyday life–what media we prefer and how and when we use it as part of our everyday pleasures, routines, and experiences. What’s your “murder show” equivalent? Do you have a favorite genre, type of media, or media practice you use relax and unwind? Why? Want to watch another reasonably funny SNL sketch? This one (https://www.youtube.com/watch?v=v8jHMyNBMYU) on TikTok explores similar territory as it lampoons many of the app’s most popular genres/video forms while depicting the circumstances of its consumption (here as procrastination/wasting time).
Convergence Video Supplement
“David Lynch on iPhone” (2007)
Not all mediamakers are equally enthusiastic about the possibilities of content convergence. Acclaimed writer/director David Lynch included the following short on the DVD release of his experimental film Inland Empire. He obviously wasn’t excited about the then-burgeoning new practice of watching movies and TV on your phone.
“Episode 1: The Books Don’t Balance” (2006)
Remember when I talked about how transmedia storytelling can manifest as internet video shorts (AKA “web series” AKA “webisodes”) featuring members of the supporting cast? Here’s an early example—the first in a series of ten chapters. The Office: The Accountants dropped weekly on NBC’s website over the summer of 2006 (between seasons of its parent show).
“Star Wars: Galactic Starcruiser Tells A New Story” (2022)
Okay, so in the lecture I mentioned that Galaxy’s Edge, the Disney Star Wars land, was in continuity and tells a story that takes place between the last two films in the latest trilogy. I recorded the lecture in January 2020 and, well, that turned out not to be the case. Why? Baby Yoda. Baby Yoda (yes, I know he’s actually named Grogu) and merchandise in his likeness are all over Galaxy’s Edge. The problem: the story of Baby Yoda as told in The Mandalorian takes place decades earlier than the narrative depicted in Galaxy’s Edge. Disney, however, will try this immersive, interactive form of transmedia storytelling again via an (expensive) hotel stay. Indeed, as the video claims, the experience allows guests to “actually shape the events of the story” and features an interaction between Kylo Ren and Rey, who “meet up again for probably the first and maybe the only time between those two films.” Heck, there’s even a comic prequel–what must be the world’s first transmedia tie-in to a hotel.
“Baby Yoda BUT With Subtitles” (2020)
And here he is, Baby Yoda. Watch at least some of this unauthorized transmedia extension. It’s worth noting that the video is massively popular (as is Baby Yoda content in many manifestations). As of my writing this, people have viewed this first video 28 million times and there are (https://www.youtube.com/watch?v=Gy0n_U6sXDE) three (https://www.youtube.com/watch?v=IZkxBwoPTds) more (https://www.youtube.com/watch?v=rV_qtvKu-uM) (so far). What does this mean? Millions of people–millions are interested in seeking out, consuming, and sharing Baby Yoda content, including that which is made by content creators outside the authority of Disney/Lucasfilm.
In the worksheet, you will see that each item asks for two possible interpretations. This means that you will be providing two interpretations of the initial statement.
You are unreasonable.
When you don’t allow me to stay out past curfew, I feel that you don’t trust me to make good decisions.
When you get upset with me over small things, I feel unfairly attacked. (Don’t use these)
Then, I’d like for you to actually engage in this behavior with one of your relational partners (friend, significant other, parent, sibling, spouse, etc).
Finally, please answer the following questions after the interaction:
Did you find it difficult to use “I” language?
What was your partner’s reaction?
Why is it important to use “I” language?
1. In terms of how the system helps users achieve business processes, discuss the impact of your IS on the Organization or on the Users.
2. How are business processes incorporated in your IS to gain a competitive advantage?
3. Make three concrete recommendations for improving your information system.
Listen to the podcast:
Be detailed and specific about it when writing:
Plus the directions and further readings have been upload.
Add stuff from:
Chapter 3 Media Influence as Persuasion
R. Lance Holbert and John M. Tchernev,
Chapter 4 Outcomes of Persuasion
Behavioral, Cognitive, and Social
Nancy Rhodes and David R. Ewoldsen,
Chapter 5 On Being Persuaded
Some Basic Distinctions
The late Gerald R. Miller,
Chapter 22 When Presumed Influence Turns Real
An Indirect Route of Media Influence
Define the triangle of meaning. Then, share a -(personnal)- message exchange you had in which differing referents led to misunderstanding while applying the triangle of meaning. Lastly, share what you could have done to help prevent or correct the misunderstanding.