Categories
Marketing and PR

You will be picking five retailers and writing a paragraph for each one about wh

You will be picking five retailers and writing a paragraph for each one about why you like them and would pick them to write an easy about in the future. If you can make TJX, aka Homegoods, one of them, that would be great. For the rest, if you can pick accessible popular brands would help me to pick one in the future to write about.
The teacher’s Info on what she whats will be added to a file for you.
Thank you!

Categories
Marketing and PR

You will be picking five retailers and writing a paragraph for each one about wh

You will be picking five retailers and writing a paragraph for each one about why you like them and would pick them to write an easy about in the future. If you can make TJX, aka Homegoods, one of them, that would be great. For the rest, if you can pick accessible popular brands would help me to pick one in the future to write about.
The teacher’s Info on what she whats will be added to a file for you.
Thank you!

Categories
Marketing and PR

describe the marketing strategy that Mcdonals’ utilized to promote it products/b

describe the marketing strategy that Mcdonals’ utilized to promote it products/business. Why was it successful? What did the organization do to ensure this product success?

Categories
Marketing and PR

describe the marketing strategy that Mcdonals’ utilized to promote it products/b

describe the marketing strategy that Mcdonals’ utilized to promote it products/business. Why was it successful? What did the organization do to ensure this product success?

Categories
Marketing and PR

Ideally the statement of purpose will capture my personality, and drive to succe

Ideally the statement of purpose will capture my personality, and drive to succeed. I have been out of the academic area for many many years, yet my experience can add value to other students. How do I say that??? Attached is my resume and link to linkedin profile.

Categories
Marketing and PR

Ideally the statement of purpose will capture my personality, and drive to succe

Ideally the statement of purpose will capture my personality, and drive to succeed. I have been out of the academic area for many many years, yet my experience can add value to other students. How do I say that??? Attached is my resume and link to linkedin profile.

Categories
Marketing and PR

Explore the factors Comeau should consider in deciding how much to standardize o

Explore the factors Comeau should consider in deciding how much to standardize or customize the Harmonie Water brand identity and communications.
Your solutions should be backed up by evidence of your research.
Include 3-5 sources obtained directly from JWU provided databases (Business Source Complete, IBIS world, Statista, Brand Catalyst, etc…)
Be formatted using the MLA formatting style
Include visualizations using a visual of your choice (Beautifulai, Canva or Powerpoint)
https://pvd.library.jwu.edu/az.php?a=i&p=1

Categories
Marketing and PR

Using IBIS World research the beverage industry, focusing in on bottled water. R

Using IBIS World research the beverage industry, focusing in on bottled water. Review the performance outlook of bottled water against the competitive landscape.
Write a competitive analysis (no more than 2 pages) for Harmonie Water.
Make sure to determine
Harmonie Water’s competitors, what they offer, and what their sales tactics and pricing are.
How are Harmonie Water’s competitors marketing their products, what is their content strategy?
What technology are they using to market their products and what their engagement level is?
What are their shipping costs?
How does Harmonie Water compare with their competitors?
https://my-ibisworld-com.jwupvdz.idm.oclc.org/

Categories
Marketing and PR

Using IBIS World research the beverage industry, focusing in on bottled water. R

Using IBIS World research the beverage industry, focusing in on bottled water. Review the performance outlook of bottled water against the competitive landscape.
Write a competitive analysis (no more than 2 pages) for Harmonie Water.
Make sure to determine
Harmonie Water’s competitors, what they offer, and what their sales tactics and pricing are.
How are Harmonie Water’s competitors marketing their products, what is their content strategy?
What technology are they using to market their products and what their engagement level is?
What are their shipping costs?
How does Harmonie Water compare with their competitors?
https://my-ibisworld-com.jwupvdz.idm.oclc.org/

Categories
Marketing and PR

In this assignment, there are four different segments. Part 1 and Part 2 are vid

In this assignment, there are four different segments. Part 1 and Part 2 are video assignment. I have linked both the videos down below. Part 3 and Part 4 are case studies. All four parts are separate from each other and not a single assignment. So, tittle all the four parts as part 1, part 2 and so on. I have explained every single assignment down below. Total words for each assignment should be around 450 words.
Part 1-
The rise and fall of Toys R Us.
The link of the video is https://youtu.be/7Actdg5JcM8
If the link doesn’t work, it’s on YouTube titled the rise and fall of toys r us posted by CNBC.
The purpose of this assignment is to identify the inputs of a marketing strategy, assess how the marketing mix (4 P’s) is used to target customers, and explain how a marketing plan tracks progress, evaluates impacts of a competitive environment, and helps a company adjust their efforts when necessary.
Instructions
In this exercise, read through the situational overview below and watch the corresponding video regarding Toys R Us. I have attached the video down below. answer the following questions.
Your answers should use a 12 point font, and use APA formatting to cite references on the last page of your assignment (if you use any external sources). It should be submitted as a Word or PDF document.
Situational Overview
Toys R Us is a company that was in business for many years and served a variety of customers during its tenure. The company went into liquidation in 2018 closing virtually all of the retail stores throughout the world. They attempted to save the business with multiple strategies but did not have enough luck to do so. The company failed to adapt to the pressures of competition in the market including segmentation of specialty goods (Babies R Us) and eCommerce toy sales. Although the landscape was changing rapidly, Toys R Us continued to connect with consumers in a large scale retail model. Even though their marketplace and their marketing environment changed, they remained stagnant and ended up filing for bankruptcy.
Watch the Video and answer each question one by one, not as a essay. Total words should be around 450.
Answer the following questions:
What marketing strategy did Toys R Us utilize? Explain how that strategy contributed to the downfall of the company.
Identify the marketing mix (4 P’s) that Toys R Us implemented to connect with consumers (include explanations of all four factors).
What environmental factors had the largest impact on Toys R Us? Why?
Why was it important for Toys R Us to understand the wants and needs of the customer?
In your opinion, what changes should Toys R Us have implemented to create a profitable business?
Part 2-
Segment of Mc Donald’s global menu.
This assignment is also same as the first one. You have to watch a video and answer the questions.
The video link is https://youtu.be/9ORiKlpasOw
The purpose of this assignment is to discuss how consumer trends can change marketing strategy decisions, explain the process of selecting a positioning and differentiation strategy and explain how a marketing plan tracks progress, and explain the process of selecting an appropriate segmentation approach and deciding which customer segments to target for marketing activities.
Instructions
In this exercise, read through the situational overview below and watch the corresponding video regarding McDonald’s.answer the following questions.
Your answers should use a 12 point font, and use APA formatting to cite references on the last page of your assignment (if you use any external sources). It should be submitted as a Word or PDF document.
Situational Overview
McDonald’s strives to reach billions of customers throughout the globe by customizing foods, menu offerings, and experience in their restaurants. By targeting specific groups of people in diverse cultures, the company caters to individuals that have various wants. Due to this, the menu that you see in the United States greatly differs from what you would see on the menu in China, India, Iceland, Denmark or anywhere else in the world. McDonald’s has a strong brand value and following throughout the world and much of this is due to their commitment to serving individuals everywhere. This has contributed to their brand recognition even if the food choices are not the same.
Watch the Video and Answer the following questions one by one. Total words should be around 450.
What examples of targeting and segmentation did you see in the video? How does McDonald’s leverage this to earn them business?
What impact does the strategy of customization have on their brand loyalty? Why?
What challenges does McDonald’s face in competing with local restaurants or chains in specific countries?
What advantages does McDonald’s have versus competing chains that utilize the exact same menu globally?
What other products do you think that McDonald’s could introduce? What specific regions of the world would they be introduced?
Part 3 and 4 are two different case studies.
Part 3-
The purpose of this assignment is to compare key types of marketing information including internal data, competitive intelligence, and marketing research and how they influence the marketing strategy, explain the role of marketing research in helping organizations understand and reach customers, and discuss why marketing metrics can provide necessary information to marketers.
Instructions
In this exercise, read through the situational overview below. Using the information presented in Module 4, answer the following questions.
Your answers should use a 12 point font, be double spaced, and use APA formatting to cite references on the last page of your assignment (if you use any external sources). It should be submitted as a Word or PDF document.
Situational Overview
The following case study summarizes the results of research for a potential new product – lavender flavored ice cream. An outside research firm conducted a randomized taste test to learn more about what consumers thought. The goal was to learn whether consumers liked the product as is or if the formula of the product needed to be changed prior to launch. Take some time to analyze the findings of the taste-test to help you determine if you think the product is ready as it is currently produced. The firm conducted the test with 1,000 participants with both genders included and a variety of ages (between 7-55). The respondents tasted the proposed lavender ice cream and an unbranded competitor ice-cream with a similar flavor profile.
Product A – proposed lavender ice cream
Product B – competitor ice cream
Survey Results
Question Results Scale
How much did you like Product A? 3.2 1-5
How much did you like Product B? 3.9 1-5
Did you prefer Product A? 40% Out of 100%
Did you prefer Product B? 60% Out of 100%
How would you rate the taste of Product A? 5.1 1-7
How would you rate the design of Product A? 2.9 1-7
How would you rate the boldness of Product A? 4.2 1-7
How would you rate the smell of Product A? 6.0 1-7
Would you buy Product A if it was available in the store? Yes = 25% Yes / No
How often would you buy Product A if it was available in the store? Every 2 weeks Daily, Weekly, Quarterly, Annually
Answer the following questions one by one and not as an essay.
Which of the two products did the participants prefer based on the indicators above?
What are the strongest positive preferences for Product A? What are the biggest negatives?
What are some other questions that should have been included in the research study? List three additional questions.
What would you do if you had to make the decision to launch the product or to reformulate it? Why?
Explain why this type of research is important for marketers when they are launching new products in the market.
Part 4-
The purpose of this assignment is to explain the process of selecting an appropriate segmentation approach and deciding which customer segments to target for marketing activities, assess how the marketing mix (the 4 P’s) is used to target customers, and recognize the role of packaging and labeling in the marketing of a product.
Instructions
In this exercise, read through the situational overview below. Your answers should use a 12 point font, and use APA formatting to cite references on the last page of your assignment (if you use any external sources). It should be submitted as a Word or PDF document.
Situational Overview
Pringles is a global brand owned by The Kellogg Company that boasts a variety of flavors. Some of the flavors are traditional chip tastes, and many products within the Pringles family have bold, unique flavor profiles that spark the interest of consumers. To engage consumers with the product, the company issued a campaign in the summer of 2019 where special generic packaging without an indication of flavor. Consumers were asked to submit guesses about what flavor they thought the product was, and by entering the contest, they were eligible to win $10,000 if they guessed correctly. The advertisement for this promotion is in the image below.
I have attached the pringles photo down below too.
Answer the following questions:
What impact do you think this campaign had on Pringles sales? Why?
What aspects of marketing promotion do you see demonstrated in this campaign?
What is the purpose of running a promotion like this versus introducing the new flavor directly into the market?
What channels would be best to run this advertisement through? Why?
What specific demographic of people would be most engaged with this campaign? Why?
Would you buy the product and guess in hopes of winning $10,000 while risking not liking the flavor? Why or why not?