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Marketing

One popular technique for competing in the marketplace is to identify blue ocea

One popular technique for competing in the marketplace is to identify blue oceans. The concept of blue oceans was introduced in 2005 with the very successful book, Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, written by Kim Chan and Renee Mauborgne. The text is available in the PG Library.
Read the article, “Application of the Ocean Blue Strategy in Ukrainian Winemaking Industry” (Didukh & Aiun, 2019).
After reading the article, respond to the following questions:
How would you describe the concepts of the blue ocean strategy?
What steps are involved in identifying blue oceans?
How would you apply a blue ocean strategy to a similar industry like beer or soda?
Reference
Didukh, S., & Aoun, V. (2019). Application of the blue ocean strategy in Ukrainian winemaking industry. Food Industry Economics, 11(1), 49–58. https://libauth.purdueglobal.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=edsdoj&AN=edsdoj.343bb1b987048bf9f5d7301cc0fb296&site=

Categories
Marketing

Now that you have an understanding of Marketing and have been introduced to the

Now that you have an understanding of Marketing and have been introduced to the marketing plan, this discussion will help you put your plan together as you share your organization to your peers and gather additional insight about the company. The student will obtain the instructor’s approval of the proposed product or service before beginning this discussion.
The product and service SHOULD NOT be an existing product or service already produced or serviced by an existing firm.
Your responses can use outline or preferably in bullet points
Let’s introduce your organization. Put your organization’s name in the title. Be thorough, descriiptive, and use specific examples. Discussion board posts should be 350 words minimum in length for your discussion. Describe the organization’s background, industry, and product or service.
Tell us the organization’s background.
What is industry is the business in?
Describe the company’s product or service
Describe, in detail, the proposed product or service and why and how it fits within the existing structure of the organization.

Categories
Marketing

Now that you have an understanding of Marketing and have been introduced to the

Now that you have an understanding of Marketing and have been introduced to the marketing plan, this discussion will help you put your plan together as you share your organization to your peers and gather additional insight about the company. The student will obtain the instructor’s approval of the proposed product or service before beginning this discussion.
The product and service SHOULD NOT be an existing product or service already produced or serviced by an existing firm.
Your responses can use outline or preferably in bullet points
Let’s introduce your organization. Put your organization’s name in the title. Be thorough, descriiptive, and use specific examples. Discussion board posts should be 350 words minimum in length for your discussion. Describe the organization’s background, industry, and product or service.
Tell us the organization’s background.
What is industry is the business in?
Describe the company’s product or service
Describe, in detail, the proposed product or service and why and how it fits within the existing structure of the organization.

Categories
Marketing

You want to determine the success of your innovative product and your creative m

You want to determine the success of your innovative product and your creative marketing strategy. PLEASE READ THE ATTACHED WEEK 5 PAPER TO
a. For the two pricing strategies you discussed in Week 5, develop two performance metrics, one for each strategy.
b. Consider your promotional strategy in Week 5. What is a performance metric that will be applicable for the strategy?
c. Consider the different locations where your product will be available for purchase. What is a good metric to put in place to determine if a particular retail location is doing as well as expected?
Insert assignment instructions that clearly and concisely define what the student must do to complete the assignment.
Length: 6 pages, not including title page and reference.
References: Include a minimum of 5 scholarly references.
The completed assignment should address all of the assignment requirements, exhibit evidence of concept knowledge, and demonstrate thoughtful consideration of the content presented in the course. The writing should integrate scholarly resources, reflect academic expectations and current APA standards.

Categories
Marketing

Watch the Dove Men+ Care Video https://www.youtube.com/watch?v=QoqWo3SJ73c What

Watch the Dove Men+ Care Video

What did Dove want to accomplish with this campaign?
OBJECTIVES
Produce 2 SMART objective statements for the Dove Men+ Care Campaign
Use 2 of the 5 Key Words – Awareness, Acquisition, Trial, Retention, Attrition
Remember objectives need to be SMART
STRATEGIES
Produce 2 strategic statements for the Dove campaign
The strategic statements need to support your 2 objectives from above
i.e. if you are “creating awareness of the DOVE brand and reaching out to 1,000 people by the end of 2022”, what is your plan of attack in order to make this happen?
Who did you think the intended target audience of the ad is?
Be very descriptive -feel free to use the Prizm Database segments
TACTICS
What tactical media would you select for this campaign & why?
Make sure that this supports your objective and strategy
Note (Please read below):
Reports are to be submitted on Blackboard at the beginning of next class week 4 (Eastern Standard Time).
NO LATE REPORTS – they will not be accepted
NO individual reports – May be done in groups of up to 4 people – NO individual reports
Word Format – No PDFs
Worth 10% of your final grade
PROOFREAD FOR GRAMMAR & SPELLING
Reports must have a title page, with the students’ full names and ID #s
Reports are required to be coherent, logically organized and free of distracting spelling, punctuation and grammatical errors.

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Marketing

Overview: In a 2017 study ranking insurance companies based on advertising spend

Overview: In a 2017 study ranking insurance companies based on advertising spending, GEICO, Progressive, and State Farm took the top three spots with 1.4 billion U.S.dollars, 622 million dollars and 521 million dollars in ad expenditures respectively. The
remaining contestants spent less than 300 million U.S. dollars that year on advertising their services. This expenditure disparity is present in many industries.
Paper Instructions:
First, evaluate and discuss why companies have such differences in their advertising expenditures and how they
ultimately select their advertising budget. Second, address from a managerial perspective, what actions should be recommended if a company cannot meet or exceed the marketing/advertising expenditures of its competition?

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Marketing

Within the essay please answer the following related to Marketing Mediums: 1.) W

Within the essay please answer the following related to Marketing Mediums:
1.) What criteria are used when selecting a marketing
medium?
2.) What are the pros and cons of using these criteria?
3.) From a managerial perspective, how can you best manage the advertising message for consistency across all marketing mediums?
Include discussions and specific examples related to 2023 trends for both traditional mediums such as newspapers, magazines, billboards, direct mail, TV, telemarketing and online marketing mediums such as social media, e-mail, search engine optimization, pay-per-click, websites, blogs, pod-casts, email marketing, short-form videos, and influencer marketing.

Categories
Marketing

Answer the question “Which factors examined in the chapter do you think would ha

Answer the question “Which factors examined in the chapter do you think would have the most impact on consumers’ propensity to go on a diet and choose either of these diet programs? Please make sure that your answer includes at least one factor from the three categories mentioned in the lecture (i.e., psychological, situation, or social). (4 points) – read slide 19 (the factors) ”
i will provide the case and slide 19

Categories
Marketing

You want to determine the success of your innovative product and your creative m

You want to determine the success of your innovative product and your creative marketing strategy. PLEASE READ THE ATTACHED WEEK 5 PAPER TO
a. For the two pricing strategies you discussed in Week 5, develop two performance metrics, one for each strategy.
b. Consider your promotional strategy in Week 5. What is a performance metric that will be applicable for the strategy?
c. Consider the different locations where your product will be available for purchase. What is a good metric to put in place to determine if a particular retail location is doing as well as expected?
Insert assignment instructions that clearly and concisely define what the student must do to complete the assignment.
Length: 6 pages, not including title page and reference.
References: Include a minimum of 5 scholarly references.
The completed assignment should address all of the assignment requirements, exhibit evidence of concept knowledge, and demonstrate thoughtful consideration of the content presented in the course. The writing should integrate scholarly resources, reflect academic expectations and current APA standards.

Categories
Marketing

Within the essay please answer the following related to Marketing Mediums: 1.) W

Within the essay please answer the following related to Marketing Mediums:
1.) What criteria are used when selecting a marketing
medium?
2.) What are the pros and cons of using these criteria?
3.) From a managerial perspective, how can you best manage the advertising message for consistency across all marketing mediums?
Include discussions and specific examples related to 2023 trends for both traditional mediums such as newspapers, magazines, billboards, direct mail, TV, telemarketing and online marketing mediums such as social media, e-mail, search engine optimization, pay-per-click, websites, blogs, pod-casts, email marketing, short-form videos, and influencer marketing.